K-J Marketing Activations – Example
This slide captures the activations K-J considers when creating a marketing campaign. A campaign does not need to have something in every area (and in some cases, it shouldn’t), but K-J uses a 360 view like this to make sure a campaign is working hard enough.
Code of Advertising Standards - Wine Institute
There are many restrictions to marketing/advertising in the wine industry. This is the legal guide to which K-J adheres.
2016 Jackson Family Responsibility Report
Full 2016 report.
K-J Supplemental Sustainability Info 2018
Includes:
- 2018 sustainability initiatives
- A guide to claims K-J can and cannot make (e.g., vegan, sustainable, etc.)
- Editorial calendar for 2018 monthly sustainability report updates detailing monthly planned activities to provide a regular drumbeat of communications around progress against inaugural sustainability report, with a focus on achieving our 2021 goals.
- 2016 GHG Emissions Summary, a breakdown of K-J’s Scope 1-3 emissions and emissions intensity by category. This is their most recent annual GHG report.
Certified Sustainable Winegrowing Overview
K-J will soon be able to put the CCSW logo on their labels. This webpage outlines what that certification means.
Overview of K-J’s wine club structure.
K-J Millennial Strategy FY16 MarComm Recap
A recap of some of K-J’s more millennial-focused marketing efforts from a couple years ago, to be used for reference.
The Everygirl Social Media Recap
A recap of a partnership K-J had with The Everygirl (TEG) in 2017; the review is focused on digital activations, but they also did a series of TEG events around the country (“Sonoma in the City”) that put K-J in front of a female millennial audience.
A quick overview of K-J’s social media strategy, costs, etc. for context.
A K-J brand equity study; this should not be taken as gospel but is provided for general reference.
A Year in CSR: The Top 10 Trends of 2017
These bullets outline the key findings from a Cone Communications study on current CSR trend insights and how they apply to brands.
Contains the K-J logo and a few bottle shots to enhance the presentations.
K-J Vintner’s Reserve Chardonnay Front & Back Labels
For reference; note the “family values” language on the back.
Includes ballpark costs for basic point of sale items and visual examples of each.
This slide deck was used to introduce the Kendall-Jackson – Net Impact partnership at the Net Impact conference in Atlanta. In particular, note the new slides numbered 31 & 32 for the efficacy data on our K-J AVANT windmill displays and JFW sustainability POS campaign.
Depletions breakdown by state and channel (retail and on-premise)
IRI data on Chardonnay (52 week, all price ranges, total US); note K-J VR Chardonnay is #1 and has been for 25 years
IRI Chardonnay Dashboard - Price Segment
IRI data on Chardonnay in the $11-14.99 price segment (52 week, $11-14.99; total US); note K-J VR Chardonnay is #1 and has been for 25 years
Wine Intelligence Label Design Study 2017
Study om how consumers perceive and select wine labels; includes a breakdown by age group
Recap on K-J's AVANT activation as the Official Wine of Austin City Limits 2014
Breakdown of club members by state and age, as well as average lifetime spend of a club member. Gender data is not available but the breakdown is approximately 55% M / 45% F.